It once took a government license and considerable capital to own a TV station or cable franchise. But soon, consumers will view news, movies, or entertainment by dialling into on-line video servers.

How will the distribution channels, from source programming to consumer, be organized? What wholesale and retail pricing arrangements make sense and what role does advertising play? Will regulators require telco or cable servers' services to provide the access and interconnectivity now required of them? Will independant video servers be competitive wil vertically integrated companies?

The declining cost of technology will also increase the diversity of services. Some offerings may be objectionable as the 900 number experience has shown. Individual rights to control access services may be pitted against the rights of servers to control their offerings. How do stakeholders address these issues and provide an open competitive video-on-demand marketplace in the information age?