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Project Leaders: Michael Van Biema and Bruce Greenwald
This project provides new insights into
the differing levels of performance both within and across different service
industries, and develops useful guidelines for implementing productivity
improvements at both the firm and project levels. This is being accomplished
through in-depth individual company case studies, as well as company-level
performance comparisons within industries, and broad econometric analysis
of several newly available databases. Linking econometric analysis with
case study work in this way will help unravel questions of how to measure
productivity at the aggregate level, and shed additional light on the
so-called "productivity paradox" currently endemic to the service sector.
The initial phase of the project included case studies of four major
service sector firms in the telecommunications, financial services, banking,
and insurance industries, as well as an initial assessment of overall
productivity in two of these industries (telecommunications and insurance).
The new resulting model of services breaks them down into distinct process
types. This model should help eliminate some of the severe measurement
problems of the past, caused by attempting to view a highly diverse sector
as though it were homogeneous and suitable for aggregate analysis.
This project is independently pursued under a grant from the Sloan Foundation.
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