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Question: Are there Video dialtone systems
currently in operation?
Meredith Jones: Yes. There are some limited
video dialtone systems that went into operation just before the Act passed.
There's one in California. There's one in Dover Township, NJ. Many of
the video dialtone systems set up prior to the Act, we've been advised
by the owners of those systems that they are going to convert them to
cable. I think one of the best questions that I didn't address is, will
they build it? I think that is the biggest question in OVS. If I could
have one more second I'll tell you what I think. I think one of the big
issues is whether you can get to a switched digital system. Because I
think when I listen to the people who've come before us, the people who
talk about switched digital seem to have many, many fewer problems with
all of these questions that I'm raising than the people who come and talk
about analog systems. What we hear from the people who talk about switched
digital is that if you have a switched digital system, your capacity is
virtually infinite. So that all of these issues about who gets a third,
are we cut back, can we make a go of it with the third, do we charge the
just reasonable rates to an unaffiliated programmer - they become much
less contentious. Because, for example, one major Bell operating company
came in and said if we do a switched digital system for ourselves, we're
confident that we will always have enough capacity for what programming
we want, and we view any unaffiliated programmer coming on as somebody
who is just contributing to our cost, to helping us cover the cost for
the system with no marginal burden on us. And that's just a very different
attitude than people who are focusing on analog systems. With analog systems
there's a lot more contention.
Question: How much control do OVS operators
have?
Answer: Yeah. I mean would you still have
to allow people to come on? You wouldn't have the complete control that
a cable operator has, which is to say I built this for myself and I'm
not going to carry anybody else.
Question: When will the FCC post its final
order on OVS on the Web?
Meredith Jones: No I didn't say tomorrow.
I didn't mean to say tomorrow. I just meant that by the end of the month,
beginning of June you can look at.... Very often I think the Commission
is known for proceedings that take years and years and years, and I'm
just trying to stress that this is not one of those. But it's not going
to be tomorrow. I guarantee you that.
Question: What rate regulations will apply
to OVS operators and will we see OVS operators in a position similar to
SNET's position in offering telephone service in Connecticut?
Meredith Jones: Well, first, I'm not a
business person for a telco, and I'm sure there are people on this panel
who can speak a lot better to it than I could, but I will point out two
things. One, Connecticut is different from many states, it's one of the
unusual states in which you have a single franchise authority for the
entire state. So, when SNET went in and worked with the Connecticut PSC
they then got statewide coverage. And there are few states that are like
that, I think four or five. But that is rare. And the other thing that
I want to mention is that when you talk about the regulation of cable,
the rate regulation of cable, that would not be applicable to anybody
building an OVS in reality. Conceptually I guess it could be. But under
the 1992 Cable Act where effective competition exists within a franchise
area, there is no rate regulation. Effective competition exists when there
is more than one multi-channel video programming distributor in the area.
And they offer in the aggregate services - the aggregate of the multi-channel
video programming distributors who are not the major multi-channel video
programming distributor for the area passes 50% of the households and
15% of the households take their video service from the nondominant provider.
Well, with the advent of direct broadcast satellite, which is under our
rules considered a multi-channel video programming distributor for that
50-15 test though not for the new test in the Act. For the 50-15 test,
that means that the 50% pass rate is met everywhere except perhaps Hawaii
and parts of Alaska. So then you're really looking at the 15% take rate
and since cable is taken by more than 15% of virtually every franchise
area, I mean "you" really the OVS provider, for the new entrant whether
they come in through cable or through OVS rate regulations is really not
an issue.
Question: Is this really a problem?
Meredith Jones: Well people come in all
day and tell me that's a big problem, so I don't know.
Eli Noam: Well thank you very much. So,
now we have Leslie Vial the General Attorney Federal Regulatory for Bell
Atlantic. And as you know Bell Atlantic has been perhaps the most active
or certainly one of the most active LECs in the video field with various
trials and experiments and applications.
Leslie Vial: Thank you. Just to answer
one question that was raised earlier. The first commercial video dialtone
system is in Dover Township, NJ, which is Bell Atlantic's system. And
maybe we have a few hundred, maybe a couple thousand customers up in Dover
Township right now on the video dialtone system. OVS is actually one of
four - I hate to correct my the previous speakers but - four options for
telephone companies. It may seem unlikely that anybody would choose common
carriage, but that is a fourth option in addition to cable, OVS, and the
radio broadcast. One thing that I think is clear about OVS is that we
don't know what it is going to look like. It is new; there are lots of
issues. As late as this morning I was having a debate internally in the
company as to how we are going to do particular aspects of this. And we
believe that as a result we really need some market experience, some trial
and error to find out whether this is going to work and how to make it
work. But we do believe that we will offer OVS and we'll use that as an
entry vehicle into video, and I know Meredith has heard this before, if
the rules come out right. We see two big differences between OVS and cable,
and they've been mentioned before. One is of course is that OVS is open.
It's not common carrier. The second is that it brings with it reduced
regulation. The primary one of those, as Meredith has mentioned, is no
franchise obligation, although we do pay the franchise equivalent fee.
It also means no Title II regulation, and having gone through some experience
in video dialtone, that is significant to us. There is a question on how
these aspects of regulated but not regulated square. There is a question
of how we will make sure that it is open. We do have an obligation to
be non- discriminatory. We also have the ability to offer or to carry
programmers with rates that are not unjustly or unreasonably discriminatory.
From our viewpoint, we are the new entrant entering a market that has
one and maybe two multi-channel video program distributors in it already.
And as a result, we need to be able to meet the expectations of the customers,
and in this context, the customer is the programmer who wants carriage
on the system. If we are required to do things, have uniform rates, have
public contracts that other vehicles are not required to have, we think
it is likely we will be disadvantaged in the market. We also think that
this makes a viable program for independent programmers who in many instances
are foreclosed from the market right now. It may be obvious from what
I've said, but we are one of the companies that is talking switched-digital
video and moving in that direction. The system in Dover Township is the
first generation of that. So we agreed with Meredith; we don't see that
we face all of the same issues that I know others think they face. As
the platform for independent programmers, however, if we can't make a
go of this, there is no platform, and therefore, I think that there is
a balance that the FCC - the FCC recognized the question and we hope that
they will come out in the right place on the balance between competition
between an OVS system and the incumbent cable operator or incumbent DBS
system and intra-system competition - competition among the programmers
who are on the OVS system. In our view, if you let the competition, the
intra-system competition, be the primary driving force, you will make
that system not a viable competitor to the cable system, and you will
lose the benefits of it. We have argued that what the FCC should do is
enact simple rules, not try to decide everything upfront, since we don't
know how this is going to work out; if you try to figure it out now without
any real experience, you might get it wrong. You put yourself in the position
of dictating technology, maybe inadvertently, but nevertheless, technology
and markets. We recognize that there may be complaints, questions, and
the FCC has proposed and we have suggested in our draft rules that we
submitted, that the complaint process with real concrete facts in front
of the FCC is the way to resolve that. I guess I would like to address
a couple of the questions that have come up just in reasonable rates.
I think, at least we view "just and reasonable" as an old Title to a common
carrier concept, and because the Act says that the Title II regulation
is not what should do for OVS, we think that "just and reasonable" has
to get away from all of the baggage that came with Title II. The market,
we think, will set just and reasonable rates. I guess I would say with
Professor Price, that if you can get to the right price, that should be
just and reasonable. With respect to PEG must carry, the way that we have
suggested that that happen, is that that be the OVS operator's obligation,
but that whichever programming provider a customer takes should have the
obligation to include those programs with that package. We don't call
it a tier by-through, but I assume that it functions more or less the
same way, and I would assume that if must carry is not constitutional
for cable, it's not constitutional for us, either. I see that I'm coming
to the end of my time, I will perhaps just stop and have people ask questions.
Question: What rules regulate the current
VDT system?
Leslie Vial: Our system, the Dover Township
system, was authorized under the Commission's video dialtone rules. When
the Act passed, it eliminated the video dialtone rules but said this should
not be construed as requiring the termination of systems that are currently
authorized. So we're currently operating just as a common carrier system.
Once we see how the rules come out, we intend to make a judgement as to
which option we want to proceed under for that system.
Question: Will the product be very different,
or is this going to be just like cable from a viewer's perspective?
Leslie Vial: This is one example that
we have from Dover Township that, unfortunately, didn't become a reality,
but we believe is one of the opportunities for OVS, is that we were approached
by the Korean cooking channel. This is something that is not likely to
get carriage on the cable system, but that person, that entity, thought
that there was a niche market and thought they could make a go of it on
an open system. The hangup there was that under the Title II common carrier
rules, we were not able to assist them with marketing and various other
things that they thought they needed help from us or from somebody to
make a go of it. When we couldn't do that, they thought it was not viable
for them.
Question: What is happening with TelQuest
and FutureVision?
Leslie Vial: I can't comment on very much.
TelQuest is not part of Bell Atlantic, first of all. TelQuest has agreed
to purchase FutureVision which was the initial programmer on the Dover
Township video dialtone system. And I know that there are issues with
trying to get a slot on the Canadian satellite, and you've now exhausted
my knowledge on the subject.
Question: Is the open-video system in
Magnavox switched digital video likely to be a viable business prospect
simpler to administer. And if that's true, do you think that moves you
towards fulfilling your goals?
Leslie Vial: To answer the second one
first, yes, we think it moves us towards offering advanced telecommunications.
And the first one - is switched digital video simpler? It's a new technology,
and new technologies are never simple. But a number of the problems that
people who're doing analog or analog digital hybrid systems see, I think
we do not see; people have commented that a fully digital system, or a
switched digital system has unlimited capacity. That's true, but it's
not without cost. The electronics - all the things that you need to do
to increase capacity - come at a cost, and there are certainly business
judgements and trade-offs that have to be made. Nevertheless, we do think
it's a more flexible technology and that's one of the reasons we're going
in that direction. In OVS, we don't know what the rules are yet. And there
is a requirement in the Act that if the operator has a gateway system,
some kind of a menu system, or makes information about programming available,
it needs to make information available about all the programmers in a
non-discriminatory way. There's a distinction, I didn't get into this
- we can later if you want - but we see a distinction in some ways between
the system itself and perhaps our affiliate who would be offering the
programming, and in some ways we have sort of thought that responsibilities
would divide differently among those two.
Eli Noam: Thank you very much. We now
have John Urban, Vice President Government Relations, Cablevision. This
system's one of the largest cable companies in the country and certainly
in the metropolitan area of New York.
John Urban: Thank you. I'd just like to
pick up on a comment that Meredith made because she said that when people
come in to visit with the Bureau and they're talking about switched systems,
there's a lot less contention. And I think that you meant that from a
contention, as far as business contention, but I think that word's important
because it's also contention from the standpoint of network contention.
I mean, that's why there's contention and the FCC, because you have a
network where you have a number of potential programmers that can't get
access to the network unless it's either a switched digital network or
an HFC network that has digital capacity so it has channel capacity to
the level that there's not contention to get on the network. So I think
that contention is an important word that has multiple meanings. Cablevision
is interested in OVS for a number of reasons. We're interested in it because
we are a cable provider, and OVS is a potential competitor to us or interested
from a standpoint of parity. We are also a programmer and Cablevision
has been a niche programmer. In addition to American Movie Classics and
Bravo and things like that, we have a very niche-oriented programming.
We feel that if OVS is a viable platform, that it would be a special interest
to us because we specialize in niche programming. My involvement in OVS
goes back to some involvement in video dialtone. Originally, when I was
a state cable regulator, and I was involved in the commenting phase of
video dialtone, and at that time, I was very intrigued in video dialtone.
I remember the rulemaking that came out said that the concept was something
that was analogous to the public switched network, although it would offer
you to transmit video. And I think that that's very intriguing because
it not only allows for niche programmers to program, but that concept
really allows for individuals to program. And perhaps is something like
what the Net will eventually be if there's more capacity on the Net. So
that concept of an open system that not only businesses can get access
to program, but also small businesses or individuals can get access to
program on, to me is very interesting. The problem going forward and implementing
video dialtone was, A: the slow development of switched video and B: the
slow development of digital boxes for an HFC platform. So you have this
concept of non-discriminatory access to a network, however you had networks
limited in channel capacity and you got that contention problem. The interest
in starting video dialtone was really two-fold. One was that kind of theoretical
interest in creating that platform that would be open, that would be common
carrier. There had been a lot of concerns in the past about the fact that
cable controls its content and you have a lot of other programmers that
want to get access to communicate, and they don't have that opportunity.
So there was that interest in sparking video dialtone, but there was also
an interest in using video dialtone as a method for telephone companies
to get into the video business because the 1984 Act had a restriction
limiting the ability for telephone companies to get into the business.
With the lifting of that restriction, you now have a situation where the
interest in video dialtone should be very pure, and the pure interest
should be in this concept of a common carriage basis of delivering video.
However, there still remain concerns about cost allocations, and I think
later we're going to hear a little bit about that. Because when you have
this common carrier network, if that network is also carrying telephone
traffic then you have questions about how are you going to determine the
cost allocations and who's going to pay for what. Are telephone repairs
going to be paying for the development of this new service? The FCC is
on its way in developing regulations. We heard an interest in making sure
that OVS doesn't become front-loaded with regulations. But I'd like to
share with you a couple of experiences that we had with video dialtone
and experiences that I got involved in and without pointing fingers or
naming names and I'll even say that no one on this platform, or no one
on the panel is named. But let me just go through an experience that Rainbow,
our programming company, had with video dialtone. In January of 1995,
Rainbow sought capacity on a LEC's video dialtone platform. We had actually
sought access to I think virtually every video dialtone platform. Again,
this is the programming side of the company. On April 27th of that year,
the LEC responded to Rainbow's request for capacity, informing Rainbow
that a formal request was necessary to secure platform capacity. The very
next day, that LEC received a request from its unregulated subsidiary
to secure the rest of the channels that were available on the platform.
So Rainbow asked for a request on the platform. We were told that a formal
request would be needed, and the very next day, an unregulated subsidiary
of the telephone company that owned the platform said, "Well, we want
the rest of the channels." In May of that year, Rainbow followed up and
formally requested the channels, and the LEC notified the Commission that
it had a capacity shortfall, and then finally it went to the State and
the State said that there was a shortfall problem and that they didn't
foresee the ability to remedy that shortfall problem. That experience
could well be replicated with OVS, and that's really the concern, I think.
If there is the alleviation of a contention problem, if there is such
capacity that you get non-discriminatory access, then I think we'll all
be in good shape. But if there isn't non-discriminatory access, and if
there aren't protections to make sure that non- affiliated programs can
get access to the platform, then we're going to end up, not with an open
platform that has non-discriminatory access, but we're going to just end
up with the same kind of platform that we currently have. So to answer
the question, is this real or hypothetical, I don't think that we know
the answer today because I think that the answer is somewhat dependent
upon the development of technology as far as switched video and as far
as compression for digital carriage. But I do think that it's very important
that the FCC not feel compelled to create OVS, and feel compelled to make
sure that this system works. I think that the FCC should develop regulations,
put it out there, and if it works, it works; perhaps it won't initially
work but it will over time. But I think that there is a general concern
that there not be an interest in handicapping the system, or restructuring
regulation so that it's somehow insured to work. Because if it's insured
to work, I don't think that it's going to. Unless we have the promise
of technology, I don't think it's going to fulfill its non- discriminatory
requirements.
Question: Are you, as a cable operator,
complaining that the telephone companies are acting like cable companies?
John Urban: No, I think what we're saying
is that if you want to be a cable operator, you now have the ability to
be a cable operator. The restriction that was in the '84 Act has been
removed, and if you want to be a cable operator, fine. There's a regulatory
structure for that, and in fact, in Ohio, we're facing that situation
with Ameritech where they're franchising in areas where we're serving,
and we will be competing with SNET in Connecticut. SNET is franchising
and we'll be competing with SNET. As far as OVS, if it's a different platform,
then it should be a different platform; it shouldn't be cable.
Question: As far as public access to the
OVS platform?
Answer: The statute says that if the local
franchising operator requires public access as authorized under the '84
act, then it'll be required for the OVS operator. There are a lot of complications
because these are cross-jurisdictions and it's unclear what public access
provision would apply. And it's not clear that the city gets to enforce
it. I don't know if the city enforces it, but it's a curious but interesting
aspect of the rules.
John Urban: But I think there is an interesting
question about the public access because in the definition of franchise,
public access works its way in there. For example, I'm familiar with Massachusetts,
where you have a very low franchise fee that goes to the regulators. However,
the fee between the state-mandated fee and the 5% federal fee is taken
up usually with monies that go to public access. So the monies that are
with OVS, the monies that are in lieu of franchise fees would be public
access monies. I'm not sure exactly how those are dispersed in that particular
state. I'm not sure how that's going to be addressed.
Question: In the situation that you related
to us, how many channels did that system have?
Answer: Maybe I could ask Leslie Vial
to tell us how many channels Bell Atlantic envisions an OVS having. There's
sort of a sense of how OVS provides limitless capacity, yet I'm wondering
if it's any different from VDT where you had obviously some capacity...
Leslie Vial: Dover Township has 384 channels.
FutureVision is offering about 70 right now. And actually, Rainbow has
reserved channels there that are not currently in service.
John Urban: In the particular case that
I was talking about, the initial representation was that there would be
80 analog channels and 200 digital channels. The final outcome of this
before it failed, was that it was going to be 76 analog channels, kind
of a plain old cable television system. I think that the Dover experience
is substantially different because it does have the high capacity; it
is much more of a real platform.
Question: What program access rules will
apply?
Answer: Program access is a real dilemma
with this because you have programmers out there, and if there are program
access rules, then all of a sudden, that means that the owner of the platform,
rather than the platform provider can take that programming. So then there's
no one left to access the platform in a non-discriminatory way. So I think
that there's probably a need in the reality of it. I think that there's
probably a need to, over time, make sure that the programmers don't play
regulatory games, and just withdraw programming completely and sink the
concept of OVS. However, personally, I think that, straight out of the
box, to use program access really defeats the whole purpose, because then
you won't have a non-discriminatory access platform because all the programming's
going to be grabbed by someone who's going to control it. You're not going
to have the opportunity for the programmers that are out there to really
access the platform on their own.
Eli Noam: Thank you very much. I should
also tell the panelists that you can also respond to the questions as
long as you want to respond. Jeffrey Hops is the Director of Government
Relations for the Alliance for Community Media, a public-interest group
involved in telecommunications law and policy. He has also been staff
to our own Congressman Jerrold Nadler.
Jeffrey Hops: I'm going to, first of all,
give you three things. First, I was going to give you the short description
of the Alliance for Community Media and what it does. Then move to the
Seven Deadly Sins of OVS. And third, tell you about how the Alliance perceives
the reality of OVS. First of all, the Alliance for Community Media, is,
in the most standard sense, primarily a trade association for public educational
governmental here and after PEG channels on cable TV. For Manhattanites,
that would be Manhattan Neighborhood Network; that would be the All-City
Council channel, the Board of Ed channel, and so on. We consider ourselves
to be a public-interest group. Multichannel News, a trade paper, called
us this week, a "so-called" public-interest group. So if you would like,
we are a "so-called" public-interest group. We consider ourselves a public-interest
group and therefore, I consider it my role here to spice up things a bit,
and if I don't have at least half of the panelists here ready to have
my blood by the end of my six minutes, I haven't done my job. We're very
interested in First Amendment rights in the electronic media, and because
the content of access comes so much into money, surprisingly, it brings
us into consumer issues, as well. So that being said, I want to tell you
from the Alliance's point of view, what our concerns are about OVS. We
came up with seven major concerns, so we're going to call them the Seven
Deadly Sins of OVS. First of all, OVS is not a new technology. Nowhere
in the statute are any technological standards required. So we don't want
to get into the trap thinking that there's a demand that there's a switched
digital requirement in here. It's not there. It's an undefined regulatory
paradigm, which may or may not use new technologies. No hardware change
is necessary at all, and as I'll get into, one of our concerns is that,
in our worst case scenario, a cable operator will become an OVS operator
with a simple change nomenclature. There's no switched network requirement.
So that's number one: OVS is not a new technology. Number two: OVS does
not absolutely require any third party access. As our other panelists
have noted, what it does say is that two-thirds of the system may be made
available to unaffiliated programmers, if, and only if demand is made.
Now what is demand? Well, demand is not specified in the statute. If the
price to get on the system, is $1000 per hour per sub, there probably
won't be any demand and the OVS operator could take all the programming
for itself. And when you read the regional Bells' unified comments, you
will see that the flexibility that the regional Bells ask for in shaping
who can get on under a "so- called" non-discriminatory circumstances,
is so flexible as to create a possible situation where we're concerned
that there will be no meaningful third-party access. Third, OVS will not
bring new entrants into the provision of video conduits. There's no requirement
that OVS be a second system, either geographically or in other competition
matters in a competitive manner. OVS is not required to be in a place
where cable is already. It can be cable systems themselves. When you look
at, for instance, US WEST's purchase of Continental Cablevision, we realize
that RBOCs are already in the business of providing video services. So
there's the question which I'll get to in a second about what the rationale
is. RBOCs are already providing video services. We don't see that they
need a new impetus to get them to do stuff they're already doing. Fourth,
OVS will not create competition between wireline providers in the same
geographical market. There is no requirement that a system overbuild to
get OVS, the assumed beneficial deregulation of OVS status. As I alluded
to before, a simple nomenclature change after a buyout can create an instantaneous
OVS system which will be a monopoly in its market. So there's been an
attempt by, again by the unified Bells and some other parties to say,
well, we really need all this deregulation so we can compete against an
incoming cable company. Well, it's not required by the statute, and the
statute currently could conceivably allow a nomenclatural change upon
a buyout. That is, as I mentioned, our nightmare scenario. Fifthly, we
have had some talk about intra-system competition. Intra-system competition,
if it is allowed to exist, which we're very skeptical about, will not
drive down the cost of access for exactly the reasons that Professor Noam
alluded. The market will find its level, and given that there is an additional,
in addition to the market finding its level, a very strong impetus for
the operator to maintain complete editorial controll, ee don't see the
monopolistic interests in competition as really offering anything. And
again, as Mr. Urban acknowledged, the rationale that the Bells are bringing
into this, regarding the ability or the desire of the developist to pick
up their capitalization cost, in the case of VDT for Rainbow programming
is just clearly not so. Sixth, is corporate advocates want to substitute
adjudicatory processes for brightline regulation. The unified comments
of the Bells were very strong about saying let's not, and as Ms. Vial
commented, let's not write any rules right now; let's wait and let the
adjudicatory process take its course. Adjudicatory processes are great
if you have money. And public-interest groups like myself, very small
operations like the Korean cooking channel, do not have the resources
to bring to an adjudicatory proceding. It's like going after a hydrogen
bomb with a squirt gun as far as the justice of the system rights is concerned.
And finally, I think I just want to reiterate the seventh deadly sin,
is simply a repetition of what Mr. Urban pointed out, which was that,
the seventh deadly sin is that this is being promulgated as something
that has to succeed against cable. This point has been made already, so
I'll just say that it's clear that there are four ways RBOCs can get into
video programming. They're already, it's not really clear why OVS needs
to succeed for a business that, indeed, RBOCs are already in. The realities
for us are as follows: there is no requirement for competition for entry
as an OVS operator. A OVS operator can be a monopolistic. For us, our
big nightmare is this avoids to franchise requirements in local control.
VDT was supposed to provide entry for the telcos but 19 of the 1996 law.
Of course, gives them the right to enter outright, so it's not clear what
their rationale is. Finally, what we have been stressing before the Commission
is that the one important public policy rationale for OVS is the openness
of the system. It should be a clear quid-pro-quo, where we have pretty
much complete openness in exchange for deregulation. But we are very,
very pessimistic about the outcome of this because we are concerned that
the unified commenters will have their cake and eat it too. So in conclusion,
I just want to say that the Alliance for Community Media, a "so-called"
non-profit group has no objection to making OVS profitable. Business people
are in business to make a profit, but profit is not definitionally the
public interest. If OVS is to serve public interest it has to reach qualifications
that go beyond the mere the bottom line. That's it. Any questions?
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