Mass Media Content for Wireless Communications

Monday April 5, 2002
9:00AM to 5:30 PM
142 Uris Hall
Columbia University, New York

Agenda

Mobile communications are moving beyond individualized voice to mass media content -- text, voice, sound, images, even video. This will create new types of content and allow users to interact in new ways.

CITI's upcoming conference, the latest in a series on the subject of third-generation wireless, will explore entertainment and other forms of content delivered via mobile devices, and the emerging business and content opportunities. It will identify likely types of content such as news, entertainment, peer-to-peer, and location-specific information. It will evaluate the economics, business models, and payment mechanisms necessary to support these media. And it will cover policy dimensions such as copyright, competitive entry, and access by content providers.

The conference is based on commissioned research papers, followed by panel discussions. (Additional panelists are likely to join.)

This project is a trans-Atlantic collaboration between CITI and the European Institute for the Media.

Agenda

8:30	Registration
9-10AM	I. Technology and Infrastructure Models Chair: Joan Majo I Cruzate Spectrum Requirements, Timothy Brown, University of Colorado Automobile-Based Content, Jonathan Lawrence, Crystal Mountain Group Convergence vs. Specialization of Wireless and Hand-Held Devices for Content Use, Klaus Goldhammer, Gold Media Respondents: Spencer Lee, Pharos Science Applications Steve Weinstein, Columbia School of Engineering Danny Wyatt, Ericsson Roy Yates, Winlab-Rutgers
10:15-12	II. Business Models Chair: Nicole Reynolds Business Models, Bertil Thorngren, Center for Information and Communications, Stockholm School of Economics Diversification Strategy of Multimedia Conglomerates, Sylvia Chan-Olmstead, University of Florida Estimating Demand for Mobile Content, John Carey, Greystone Communications Carrier Strategies, Kenneth Carter, CITI, Columbia Business School. Respondents: Neil Sharma, Microsoft Nigel Beck, IBM Paulo Timoni, McKinsey
1-3:00PM	III. Content Models Chair: Darcy Gerbarg Mobile News Design and Delivery, John Pavlik, Center for New Media, Columbia School of Journalism Peer-to-Peer Content Communities, Valerie Feldmann, Freie Universitat Berlin Emergency Content Applications, Jonathan Liebenau, London School of Economics and CITI Existing and Likely Wireless Content, John Kelly, Interactive Design Labs, Columbia University Respondents: Jonathan Bokor, ABC Enhanced Television Darrell Griffen, PC Pocket Films, Tunein Entertainment Amy Schulman, HipnTasty
3:30-5PM	IV. Policy Models Chair: Robert Atkinson Intellectual Property Concerns for Mobile content, Yochai Benkler, NYU Law School Access to Content Policy Issues, Eli Noam, CITI, Columbia University Respondents: John Redpath, HBO Inc. Michael Turner, Information Policy Institute
5PM	Reception

Should you have any questions, contact CITI at events@vii.org, (212) 854-4222.