TV OVER THE INTERNET:
Implications for
Infrastructure, Content, Policy, and Strategy
Columbia Institute
for Tele-Information
&
European Institute
for the Media
Friday, November 10,
2000
8:45a - 6:00p
South Hall- Riverside
Church
120th
Street between
Claremont and
Riverside Avenues
New York City
The advent of widely available broadband Internet will make possible a
new stage in the development of television.
Internet radio stations already exist and it will not be long before
television programming of traditional and new kinds is delivered to mass
markets over the Internet. This will
pose major technical, capacity and operational challenges for the
telecommunications and cable infrastructure.
It will change the nature and the content of television. Will it result in entirely new types of
programming? How will it affect
consumers, advertisers, content providers, networks, and service providers? How
will it affect the global flow of information?
What will it mean for competition among telecommunications and media
firms and for copyright and other government policies?
Introduction (8:45a - 9:15a)
Welcome and Introduction:
Eli Noam, CITI and
Jo Groebel, EIM
I.
Infrastructure Implications of Internet TV (9:15a - 10:30a)
Technology,
Interactivity, Capacity
A.
Michael Noll, Professor, Annenberg School USC
From
narrowband to broadband: Capacity requirements, architecture options and
investment implications for the long distance network
Andrew Odlyzko, AT&T Labs
MODERATOR:
Marvin Sirbu, Carnegie-Mellon University
PANELIST:
Rashmi
Doshi, Chief Technology Officer- Everest Broadband
Chip
Ruhnke, Chief Technological Officer- iStream TV
(BREAK 10:30a -
10:45a)
II.
Network Business Models and Strategies (10:45a - 12:30p)
Economic
models for IP-TV content providers
(Subscriptions,
advertising, micropayments, transactions, etc.)
David Waterman, Indiana University
Domestic
and global industry structure: winners and losers
(Networks; portals; horizontal concentration and mergers; vertical
strategies; partnerships and alliances, etc.)
Michael
Katz, University of California-Berkeley
MODERATOR:
Dr. Leo Kivijarv, Director of Publications- Veronis Suhler
PANELIST:
Gary
Podorowsky, Senior VP- Strategic Planning & Marketing- SONY Corp
Mark
Thalhimer, Project Director- Radio Television News Directors Association
Dr.
Joan Majó I Cruzate, EIM Chairman
III.
IPTV DEMO (at lunch - 12:30p - 2:00p)
IV.
Policy (2:00p - 3:30p)
Regulatory
issues
(Free speech; universal
service; common carriage; interconnection; ownership limits; open access;
must-carry; children)
Robert Pepper, FCC
Rules
for Intellectual Property and Competition on Internet
Television
Policy
Michael
Einhorn, CITI - William Paterson University
MODERATOR:
Bob Atkinson, Executive Director, CITI
PANELIST:
Peter
Ross, Wiley, Rein & Fielding
Jeffrey
Chester, Executive Director, CME
Howard
Homonoff, V.P. and General Manager, CNBC Strategic Ventures
(BREAK 3:30p - 3:45p)
V.
Content and Culture (3:45p - 5:15p)
The
demand side: Do consumers need all this interactivity, customization, and
transactions?
John
Carey, Greystone Communications
Content
models: Will IP-TV be more of the same, or different?
Jeffrey
Hart, Indiana University
MODERATOR: Darcy Gerbarg,
EverestBroadBand
PANELIST:
Patrick
Long, Director of Acquisition- Atom Films
Johnathan
Klein, President- The Feedroom
Robin
Mudge, Flat G
Miriam
Meckel, U. Muenster - EIM
VI.
Future Impacts (5:15p - 6:00p)
Will
America be dominant?
(Implications for
information flows and cultural policies.)
Eli Noam, Director- CITI
- Columbia University
Internet-TV: Framework for a global
“Civil Digital Society”?
Jo Groebel, EIM
_____________________________________________________________________________________________
To
register for the CITI Conference "TV OVER THE INTERNET" on November
10, 2000, please send an email to the following address:
register-iptv@vii.org or use the registration form on our website
www.citi.columbia.edu/reg_iptv.htm.
For
more information on the conference, visit our website: www.citi.columbia.edu/itv.htm
Registration
fee: Corporate- $300; Academic/Government/Non-Profit- $50
The
Riverside Church is located at 91 between Claremont Ave. & Riverside Dr. at
120th Street, Columbia University vicinity, Manhattan.
TRAIN:
1/9 train to 116th ST.-Columbia University. Walk-up to 120th ST. and make a
left to get to Claremont Ave.
BUS:
M4, M104 to 120th ST. Take
120th ST. West to Claremont Ave.
CAR:
Get on West Side Hwy/Henry Hudson Pkwy and get off on 125th ST.
exit. Go up to Broadway and make a
right, then another right at 120th ST. You will see The Riverside Church Parking Garage on Claremont
Ave.
Please
enter at 91 Claremont Ave. or through the Parking Garage. Check-in with security and they will direct
you to South Hall.
If you need further assistance with directions to the Conference, please contact The Riverside Church at 212-870-6766 or CITI at 212-854-4222