The Economics and Business of Second Life and Virtual Worlds
June 15, 2007
Warren Hall - Room L107
1125 Amsterdam Avenue
New York, NY
The Columbia Institute for Tele-Information (CITI) and The Conference Board would like to invite you to a conference on "Virtual Worlds" such as Second Life (http://www.secondlife.com), which are
emerging as fast-growing Internet-based environments, and are attracting the interest of a wide range of participants
from entrepreneurs to large multinational enterprises who have
established "virtual stores" online. Companies that are already online or close to it include IBM,
ABN-AMRO, Sears, Circuit City (CC), General Motors (GM), Toyota Motor
(TM), Dell (DELL), Cisco Systems (CSCO), Sun Microsystems (SUNW),
Reuters Group (RTRSY), Wal-Mart (WMT), Intel (INTC), American Express
(AXP), and many others.
This is the first CITI/Conference
Board meeting that is a true hybrid between 'real life' and the reality
of 'virtual worlds. The meeting will take place physically at Columbia University
and half of the meeting will also take place in Second Life.
All of the meeting, however, will be available online in live, streaming video,
and we will be joined by experts from as far away as Finland, Japan, Malaysia,
Scotland, Germany, Chile, and France. These remote participants will be presenting
both videos and slides within IBM's virtual Second Life facility. All participants
worldwide will be linked together via a telephone teleconferencing system.
- 8:00 a.m. - Registration/Coffee
- 8:15 a.m. - Intro
Definitions and Reference Points
- The Conference Board - Edward M. Roche, Director of Scientific
Intelligence, Barraclough Ltd. [Presentation]
- Columbia Center for Tele-Information - Eli Noam, Professor of Finance
and Economics. Host of this meeting.
9:00 a.m. - Vendors
Applications and Provider
- Linden Labs - John Lester. Linden Labs is the creator of Second Life. He has very deep knowledge of the underlying
technology including the architecture of the Linux clusters, client
requirements, and so on. Also, he is an
expert in applications development. [Presentation]
- QuestG - Algis
Leveckis, Co-CEO and Founder.
Al's company has been commissioned by several international banks and
other financial institutions to build virtual environments for training
- Forterra Systems - Robert Gehorsam,
President. This company has been
building virtual worlds for the U.S.
military and Department of Homeland Security for training. They have also received a contract from the
Intelligence Community to examine the applications of virtual worlds for collaboration
and sharing of intelligence information.
9:30 a.m. - Users
- Office of the Director
of National Intelligence - Rita M. Bush, Division Chief, Information Exploitation
Division, Disruptive Technology Office, Office of the Director of National
- Reuters - Adam Pasick, Reuters Bureau
Chief in Second Life. Reuters has built
large financial information center within Second Life and we are searching for
the person who can talk about the strategic decision to enter this arena, and
what they expect in the future. [Presentation]
- 10:15 a.m. - Business Strategy
Consumer Acceptance, Business Acceptance, and
- IBM - Michael Rowe, Senior
Program Manager, Virtual Worlds & 3D Internet - 3D Internet Champion. Michael will discuss the technologies behind
virtual worlds including systems development methodologies, systems development
tools, telecomm infrastructure aspects, and the role of Open Source. [Presentation]
- Text 100
International - Aedhmar
Hynes, CEO, Public Relations in Virtual Worlds.
Text100 is the winner of the Holmes Report New Media Agency of the Year
Award and PR Week's Innovator of the Year Award.
- Financial Times - Aline van Duyn.
She is the head of the Communications Department at the FT. She will talk about current business uses of virtual
worlds, and the do's and don'ts. Some of
her recent work has been examining security and other crime related issues.
- Goizueta Business School - Benn R. Konsynski and David Bray from Emory University discuss toys becoming tools in virtual worlds and new realities [Presentation]
- 10:30 a.m. - Coffee
- 11:00 a.m. - User Effects
- Center for Internet
Studies - David
N. Greenfield, Founder and CEO. Dave
will discuss some of the sociological and psychological aspects of virtual
worlds in "next generation" consumers. Obviously your future customers are going to
expect a different online experience than what is provided now.
- Fordham Business School -
Professor John T. Carey. John is an
expert on consumer behavior in new media.
He will answer questions that a company needs to know about consumers if
they are thinking about entering into this space.
11:00 - 11:30 a.m. - Legal Challenges
Complex of Issues
- Harvard Law School - Viktor Mayer-Schönberger. There are may complex legal issues that are
emerging including intellectual property rights, contracts, the use of a
currency, taxation, yada-yada-yada and Victor is going to provide a type of
taxonomy that will organize all of the issues for us.
& Kenyon, LLP - S.
Gregory Boyd, M.D., Intellectual Property Issues and Money Laundering in
virtual worlds. [Presentation]
- National Center for Justice and the Rule of Law - Don Mason, Professor of
Law. Don will provide commentary on a
few of the cyber-crime issues that appear to be emerging, with a particular
reference to the 4th amendment. [Presentation]
Richard L. Field. Richard is on several
UN advisory committees. He will be on
the legal panel and discuss some of the international issues that are coming
up, particularly around money laundering and other financial transactions.
11:30 - 12:30 p.m. - Second Life
12:30 p.m. - Comments
from Eli Noam and Ed Roche
The conference is free to attend both in person and in Second Life, though registration is still necessary for all parties. Register online for the physical event at http://www.ersvp.com/r/secondlife, or to attend virtually, please email CITI's assistant director, John Heywood, at email@example.com, for teleport/webcast information. For more information or with questions, please contact Mr. Heywood.
Upcoming CITI Events
Organized by Eli M. Noam, Edward M. Roche, John W. Heywood and Daphne