Television: Beyond HD & DTV
Institute for Tele-Information
Room L107 Warren Hall
Amsterdam Ave (between 115 & 116)
November 2, 2007
To download all conference presentations, click here: CITI DTV Presentations. For individual presentations, when available, see below.
This conference will analyze the next generation of digital television technology, beyond today's high-definition and digital TV.
The evolution of television from analog to digital technology has been underway for more than half a century. It is not standing still. Even today's digital technology is enabling a myriad of new entertainment possibilities. From jumbotrons in cyberspace to dimensionalized viewing experiences, digital technology is changing television.
In consequence, new metrics that reflect real value propositions for advertisers are emerging. Capturing a viewer's interactions with content is the new reality. The traditional mass media provider--broadcasters, cable and satellite companies--are being joined by the telephone and mobile companies. They are delivering video content, incorporating Internet offerings, and providing TV on the go.
How will quality content be monetized in such a future? What is the role of user-generated content?
How will broadcasters and cable companies handle customer transitions from analog standard to digital and super-digital? Will content still be king or will the conduits gain the upper hand? How will agencies sell advertising across several media platforms?
This conference analyzes the next digital television evolution: its impacts on the economics of the TV industry, its significance for content creation from Hollywood blockbusters to You Tube, the changing role of the consumer, and what's coming next to a theatre near you.
|9:00 - 9:20am
|9:20 - 9:25am
- Darcy Gerbarg, Senior Fellow, CITI; Adj. Faculty, New York
University; Exec. Dir. CineGrid, Inc.
|9:25 - 9:40am
Fourth Generation of Television
Noam, Director, CITI; Professor of Finance and Economics,
Columbia Business School - [Presentation]
||Entertainment Industry Economics
New Metrics: Developing Standardized Measurements for New Content Usage
- Lydia Loizides,Vice President New Media, Paradigm
- Scott Brown, Senior Vice President, Strategic Relationships, Marketing and Technology Nielsen Media Research - [Presentation]
Broadcasters: Creating and Monetizing Content
- Shelly Palmer, Managing Director, Advanced Media Ventures Group LLC
From Habits to Choice - The Expanding Horizons of Multi Platform TV Viewing
- Gali Einav, Director of Digital Technology Research , NBC
A New Media World
Reiten, Vice President, Global Media & Entertainment
Solutions, IBM Sales and Distribution - [Presentation]
John Heywood, Assistant Director, CITI
|11:30 - 11:45am
|11:45am - 12:30pm
Technical Issues: Content Creation and Distribution
HD For Everyone and Over the Net
HD Production; The Devils in the Details
- Steve Rutt, President, Goodman/Rutt
Moderator: Darcy Gerbarg, Senior Fellow, CITI; Adj. Faculty, New York University; Exec. Dir. CineGrid, Inc.
- Monisha Ghosh, Principal Member of Research Staff, Philips Research USA - [Presentation]
12:30 - 1:45pm
4K Content Creation and Distribution
- Laurin Herr, President, Pacific Interface
|1:45 - 2:45pm
The Content Question: Video on the Net
- Jeffery Hart, Professor, Indiana University - [Presentation]
P2P Content: Long and Short Form, Interactivity
- John Carey, Professor, Fordham Business School
- Terry Denson, Vice President, FiOS TV Content Strategy & Acquisition, Verizon Communications - [Presentation]
- Craig Cuttner, Senior Vice President, Advanced Technology, HBO - [Presentation]
Elias Aravantinos, Project Manager, CITI; Adj. Faculty,
Queens College; Exec. Dir. ExelixisNet
|2:45 - 3:30pm
New Entrants: YouTube, Joost, Glide Digital and Others
- Yaron Samid, Pando, Meet-up Web 2.0
- Joy Marcus, General Manager, Dailymotion, US - [Presentation]
Advertising in a Digital World: Japan
- Phil Satoshi Kono, Interactive Producer, Dentsu, Japan
Moderator: Jennie Bourne, Managing Director, Revolutionetworks
3:30 - 3:45pm
|3:45 - 4:45pm
Legal and Regulatory issues
Spectrum Policy and the Public Interest
- Ellen Goodman, Professor, Rutgers University School of Law - [Presentation]
- Michael Schooler, VP and Deputy General Counsel, NCTA
- Bill Rosenblatt, President, GiantSteps Media Technology Strategies
Robert Atkinson, Director Policy Research, Columbia Institute
Perspective on the future
Gerbarg, Senior Fellow, CITI; Adjunct Faculty, New York
University; Executive Director CineGrid, Inc.
Darcy Gerbarg, Senior Fellow, CITI; Adjunct Faculty, New York University; Executive Director CineGrid, Inc.
John Heywood, Assistant Director, CITI
Corporate rate: $100. Academics, government officials, non-profit attendees: $50. Student registration: $25.
Register online at http://www.ersvp.com/r/digitaltviptv
Students & CITI affiliates please contact John Heywood at 212-854-4222 or email@example.com to register.
See http://www.citi.columbia.edu for additional information.
For more information on iBreakfast events, please contact Alan Brody at firstname.lastname@example.org