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With internet connectivity progressing at a fast clip, even
during the dotcom downturn, the focus of attention has shifted to
those left behind. The short-hand term for this concern is the
"digital divide". It is a subject that unites activists on the left
and media tycoons on the right, both seeking to expand the internet.
Underlying virtually every discussion about the digital divide of
internet connectivity is the implicit assumption that such a divide
is a bad thing, requiring us to do "something".
But maybe we should first pause for a moment and understand the
implications of ending this divide.
The good news is that in a few years internet connectivity, at
least for narrowband, will be near universal in rich countries, like
electricity or television. A major reason is that the access to the
internet will be liberated from the bottleneck of the microcomputer,
arguably the least consusumer-friendly product ever.
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But this does not mean that the issue of the digital divide will
not persist for poor countries. It is important to distinguish
between three kinds of digital divide that these countries are
facing. The first gap is that of telecommunications
connectivity. Overcoming this problem is something that
engineers, network companies and even government regulators now know
how to do. Mostly, it takes investment money and liberalisation
policy. With such ingredients applied, the telephone penetration of
developing countries has been improving. But this progress will turn
out to be the relatively easy part.
The second type of gap is that of internet access. Closing
this gap will be simpler still. Once telecom networks have been
constructed it is not difficult to connect computers or simple
internet devices to them.
Internet connectivity, however, does not take care of the third
and critical gap, which exists for transactions such as
e-commerce and e-content. In fact, progress in bridging the first
and second gaps may exacerbate the third gap.
To understand why this is so, observe three facts:
1. Most internet applications have strong economies of scale.>
2. The price of international transmission is dropping fast.> 3.
Internet penetration in most countries is increasing rapidly.
Economies of scale in electronic commerce and content are high
and therefore favour large and early entrants. These entrants are
overwhelmingly companies in the developed world, especially in the
US.
One lesson learned the hard way in the dotcom bust is that it is
difficult and expensive to do electronic transactions well. There is
vastly more involved than running a website and a shopping cart. And
in content production, size and regional clustering matter, as
Hollywood has been demonstrating for a long time. All this is still
truer for the emerging broadband internet, which requires expensive
video and multimedia presentations.
Thus, the notion that the internet is a low entry-barrier
environment will not prove true. Moreover, low-cost transmission
makes global electronic transactions easily possible. Once a company
establishes a successful model for the US market, and with fixed
costs high, marginal costs low, and transmission price near zero,
there is no reason to stop at the border. And concurrently, local
markets for internet-based transactions have been growing around the
world, as business, students and the professional classes link
up.
Closing the first two gaps therefore exacerbates the third gap by
creating the highways and instrumentalities for rich countries to
more easily deliver products and entertainment to poor countries.
Unless the third gap is overcome.
Of course, e-commerce is not a one-way street. We have all heard
stories about how a local craftsman in a remote village can now
access the world market for his woodcarvings. True, for certain
types of products and for commodities, marketing becomes easier. But
for most mass products, the complexities of sophisticated
e-transactions and the value of brands are great and favour
companies in developed countries.
All this will inevitably lead to future conflicts over
cyber-trade and to calls for protectionism. The main alternative is
to make the electronic highways into two-way routes. But what can a
developing country do, concretely? To raise exports of electronic
services is much more difficult than catching up with telecom and
internet densities. It involves a general societal modernisation,
not just the kind of infrastructure construction program that has
been the focus of ritualistic internet North-South discussions.
To overcome this gap, there is no single path, no silver bullet.
But there are several elements for government strategy in developing
countries, beyond infrastructure construction.
Critical Mass. Governments must become a lead user and
content supplier.
Commercial priority. The focus should be on serving global
business markets, which are much larger than the domestic e-consumer
segment.
Content. Domestic content production, whether through
public broadcast institutions or small web-content producers, must
also be aimed at export markets.
Customs and logistics. The transport infrastructure must
be strengthened. One cannot sell abroad if one cannot ship goods
quickly.
Colleges and children. Capital investments in technology
require the parallel development of human technology skills.
Cross-border tele-working. Poor countries can export
back-office services to other countries, utilising their low-cost
labour. In the process they also develop a high-tech workforce and
entrepreneurs.
Credit and investment system. The local investment climate
and wealth incentives must attract domestic and foreign
investors.
Commercial law reform, to make e-transactions
possible.
Cultural proximity. Niche markets can be developed by
leveraging geography, language and economics.
This is then the challenge to developing countries: to move
beyond the first two gaps, those of telecommunications and the
internet, and to focus aggressively on the closing of the gap in
transactions and content, because this is much harder and slower to
overcome, and less a matter of foreign aid than of domestic reforms.
But without such "third gap" policies, the new technology will be
absorbed for consumption rather than production and will only
increase the relative development deficit.
The present downturn in the developed world provides a temporary
breathing space, which should be used with urgency. The black ships
of the new economy may have retreated beyond the horizon, but they
will return.
If you feel you can contribute to a debate on this
subject, e-mail techforum@ft.com |