Key Drivers For 3G Wireless: Will 3G Deliver Its Promise? Or Is It Just Hype
 


CITI Conference
Shapiro Hall, Davis Auditorium

Thursday, September 20, 2001
9:00 to 5:00 PM

View Agenda

Billions of dollars (and euros, yen, and other currencies) have been spent by wireless services providers to acquire the radio frequency spectrum needed to offer so-called "Third Generation" (3G) mobile services. These services include high-speed data, mobile Internet access and entertainment such as games, music and video programs. Equal or greater amounts will be spent to actually deploy the 3G networks.

What is the difference between 3G and 2.0G or 2.5G? When will 3G handsets be available in quantity? Will businesses and individual consumers really want mobile services that only 3G can support? Will there be a "killer app"? Will the "killer app" vary in different businesses or regions or among different age groups? Will enough users be willing to pay enough and use the services enough so that wireless service operators will be able to make a profit? And if 3G takes off, will there be enough spectrum to satisfy demand? - In other words, what are the key drivers for wireless 3G?

CITI is exploring the answer to this fundamental question in an on-going Mobile Wireless Program. In addition to on-going research, this Program will include a Conference on September 20, 2000. CITI will organize a research consortium that includes experts from wireless service providers, equipment manufacturers, application software developers, investors and government officials. In particular, the conference will focus on public policies and private strategies, issues of technology and applications, as well as services. Research results will be presented at the September Conference although the Program is likely to continue for a number of years.

Among the presenters: Tom Sugrue (Chief, Wireless Telecommunications Bureau, FCC), Eli M. Noam (Director, CITI), Michael Altschul (Senior VP, CTIA), Kathryn A. Harrigan (Prof., Columbia Business School), Kari-Pekka Wilska (President, Nokia Americas), Keith Shank (VP, Strategic Development, Ericsson Inc.), Neil Budde (Senior VP, Wall Street Journal Interactive), Jenna Fiorito (VP, Business Development, AOL Wireless) and others.

CITI's Mobile Internet Program is managed by Dan Steinbock, an affiliated researcher at CITI and Visiting Virtual Professor at the Helsinki School of Economics and Business Administration in Helsinki, Finland.

In order to ensure that you receive updates on this conference, please contact Robert Russell at events@vii.org or (212) 854-4222.

Agenda

1. PUBLIC POLICIES AND PRIVATE STRATEGIES
8:30 a.m. to 11:15 a.m.

- Industrial Leadership, National Innovation and Competitiveness
- 3G Mobile Communications: Did Past Policies Succeed or Fail? Can New Policies Succeed?
- Did U.S. Policymaking Retard Wireless Communications Relative to Europe? Is It Doing So Again?
- Competition Policy and 3G Mobile Communications
- Will CMRS have Enough Spectrum to Meet Demand? - Logic of 3G Rivalry: Strategy, Standards, and Competition


LUNCH
11:15 a.m. to 12:30 p.m.

2. ISSUES OF TECHNOLOGY AND APPLICATIONS
12:30 p.m. to 3:00 p.m.

- Strategy and Consolidation: Restructuring, and Consolidation in the Mobile Industry
- Mobile Business and Network Economics
- Applications in the 3G Era
- Handsets: Competition for Mobile Terminals


3. SERVICES
3:00 p.m. to 5:00 p.m.

- Strategy and Entrepreneurship: Transnational Industry Leaders and Entrepreneurial Strategies
- Issues of Mobile Services: Operators and Mobile Services
- Mobility and Applications
- Mobile Communities and Multiple Access
- Issues of Access: Digital Divide in Mobile Communications

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