The Collision of Conduit and Content: Changing Models for News and Entertainment
PublishingShapiro Auditorium, Columbia University.
Sponsored by the Columbia Institute for Tele-Information.
While
news and entertainment content serve different roles for consumers,
they have traditionally been delivered by similar vehicles (newspapers,
magazines, journals, etc.) The homogenity of publication vehicles has
limited the variation between news and content publications. The rapid
growth of the Internet and online services has created a new distribution
model for mass media content. This new model not only allows the replication
of traditional content, but also expands the scope of applications.
News stories will give way to networked databases of information. Fashion
spreads will become online catalogs.
New online publications will adapt differently based on user needs for news and entertainment. This conference seeks to explore the fundamental differences between news and entertainment content and how these differences will direct the evolution of these channels in the online world.
- What are the different ways people use news and entertainment media?
- What are the applications for online publications?
- How will push technologies impact news and entertainment online services?
- How will interactivity affect content?
- How will revenue streams change? For news? For entertainment?
- What areas of the traditional publishing industry are most vulnerable? Most valuable?
- How will brand identities be affected through online competition?
- How will the editorial role change in the online environment?
- How will publishers manage two channels, online and offline, each with different properties?
9:00am-10:30am Fragmentation of Content: News and Entertainment in
the Online World 10:45am-12:15pm Adding Interactivity: Creating Concious Entertainment
Publications 1:45pm-3:15pm Creating Value for News Information 3:30pm-5:00pm Identifying Opportunities for Online News and Entertainment Organized by
Alex Wolfson, Associate Director, Columbia
Institute for Tele-Information
Gene de Rose, Chairman & CEO, Jupiter Communications
John Carey, Director, Greystone Communications
Martin Nisenholtz, President, Electronic Media, The
New York Times
Marshall Loeb, Editor, Columbia Journalism
Review
Martin Elton, Professor, NYU
Interactive Technology Program
Jim Docherty, President, Hachette-Filapacchi New Media
Jay Bobowicz, Vice President, Creative Development and Operations, Hearst
New Media & Technology
James Kinsella, General Manager, MSNBC
on the Internet
Thomas Baker, Business Director, Wall
Street Journal Interactive Edition
Mark Thalhimer, Radio and Television
News Directors Foundation
John Reid, Vice President/Director of Communications & Technology,
Associated Press
William Squadron, Senior Vice President, News America Corporation
Steve Sieck, Manager, Coopers &
Lybrand
Sanford Bingham, President, Magnetic
Press
Jessica Josephson, President, International Media Strategies
Chuck Martin, Author, The Digital Estate
Beth-Ann Malinowski, Manager, Business Development, DoubleClick
Eli Noam, Professor and Director
