The MBA concentration in the Management of Information, Communications and Media is a unique approach to the study of media management. It was inaugurated in the 1992-93 academic year.

The concentration is designed for students interested in converging areas of:
-mass media such as television, film, and arts & entertainment
-telecommunications and electronic network services
-information systems, including computers and office automation
-"Information Management," a rapidly growing function responsible for the management of companies information flows.
-electronic commerce

The philosophy of the new concentration is to:
(a) create synergies across divisions, such as Marketing, Finance, Management of Organizations, Business Economics, etc.
(b) prepare students for the merging of the major components of the information sector - media, communications, computers, information systems, etc. The curriculum provides the inter-media exposure and perspective needed to succeed in the future information environment.
(c) take advantage of Columbia's location in New York, the country's most significant business and information center.

Faculty involved in the concentration includes Profs. Paul Glassermann, Bruce Greenwald, Morris Holbrook, Safwan Masri, Richard Nelson, Eli Noam, Bernd Schmitt, Eugene Sek, and Michael van Biema. Distinguished practitioners and observers of the media and information sectors who offer courses are Harold Vogel and others.

Courses include:

• Management of Information, Communication, and Media Resources (required of all concentration candidates)
  
• Management of New Media (required of all concentration candidates)
  
• The Economics of Strategic Management
  
• Technology Management
  
• Managing New Markets
  
• Electronic Finance
  
• Strategic Management in the Entertainment Industry
  
• International Communications and Media Networks
  
• Computers and Information Systems Management
  
• Total Quality Management
  
• Systems Analysis and Simulation
  
• Operation Technology Strategy
  
• Consumer Behavior
  
• Advertising Management
  
• Communications in the Culture of Consumption
  
• Marketing Management and the Arts (cross-listed)
  
• Management Information Systems
  
• Managing Innovation
  
• Economics & Strategy in Media Industries

Columbia Business School: Media Program page

Courses that can be taken at other Columbia Schools for purposes of the concentration include:

Engineering School: Network Theory; Information Theory; Computer-communications Networks; Switching Systems Architecture; Telecommunications Network Control and Management.

Law School: Intellectual Property; Technological Properties; Music Industry Contracts; International Property Issues in Computer Software; Advanced Topics in Technological Properties; Law and the Theatre; International and Comparative Protection of Intellectual Property; Law and the Film Industry; Law and the Visual Arts.

School of International and Public Affairs: Global Communications and World Affairs; International Media and Communications; Communications in the Next Century : The United Nation's Role.

School of Journalism: Management in Communication - Newspaper; Management in Communication - Magazines; The Impact of Media on Society.

School of the Arts: Production and Authorship in the American Film Industry; Distribution, Marketing and Exhibition; Financing Theatrical Motion Pictures; Film Producing; Theatre Management and Administration; Advanced Seminar in Theatre Management; Critical Issues in Theatre Management.