Davis Auditorium, Shapiro Building, at 120th Street between Broadway and Amsterdam Avenues, New York City
 

Peer-to-Peer Video as a Mass Medium

Friday, September 10, 2004

Columbia University

New York

Sponsoring Organizations

Columbia Institute for Tele-Information, Columbia Business School

Fu Foundation School of Engineering and Applied Science, Columbia University

The Marconi Foundation

The European Institute on the Media

8:30 – 9:00 a.m.           Registration / Coffee

9:00 – 9:10 a.m.           Welcoming Remarks: Eli Noam, and Senior Vice Dean Paul Glasserman, Columbia Business School, Darcy Gerbarg, and Henning Schulzrinne

9:10 – 9:20 a.m.           Overview: Adam Toll: Big Champagne: The State of Video P2P

9:20 – 10:4 0 a.m.         Economics

                                    Moderator:

-    Mark Stahlman: Equity Analyst and Managing Director, Caris & Co.

Presenters:

- Eli Noam: Prof. Columbia Business School, and Director, Columbia Institute for Tele-Information and: From “Me-TV” To “We-TV”

- Kevin Werbach: Asst. Prof. of Legal Studies, University of Pennsylvania, Wharton School of Business: The Implications of P2P On Network Usage.

- Michael Einhorn: Senior Advisor, Brattle Group: Impacts of P2P On Copyright Holders.

-     Alain Bourdeau de Fontenay, CITI and Engineering School, Columbia University, Lorenzo Pupillo, World Bank, and Eric Bourdeau de Fontenay, Tag It: "The Economics of P2P Video: Key Issues"

10:40 – 11:00 a.m.       Discussant & Discussion

11:00 – 11:20 a.m.      Coffee Break

11:20 – 12: 40 p.m.       Technology

Moderator:

- Henning Schulzrinne: Prof. and Chairman Computer Science, Fu School of Engineering and Applied Science, Columbia University

Presenters:

- Keith Ross: Prof. of Computer and Information Science,
Polytechnic University: Pollution in P2P File Sharing

- Vishal Misra: Asst. Prof. of Computer Science and Electrical Engineering, Columbia University: Encouraging resource sharing in peer-to-peer networks

- Dan Rubenstein: Asst. Prof. of Electrical Engineering, Columbia University:

P2P Relief for Web Flash Crowds

- Bobby Bhattacharjee: Asst. Prof. Computer Science, Institute for Advanced Computer Studies, University of Maryland: Security Architectures for Peer-to-Peer Applications

12:40  – 1:00 p.m.     Discussant & Discussion 

1:00p.m. –2:00p.m.      Lunch

2:00p.m. –3 :00 p.m.     Industry Perspective

                                    Moderator:   

- Shelly Palmer: Chairman, Advanced Media Committee of the National Academy of Television Arts & Sciences, (NATAS) and CEO, Palmer Advanced Media

Panelists:         

                     -     Lydia Loizides: Principal, Consumer Research & Business Intelligence

                                          Paphion Inc

-    Chris Pizzurro: Turner Network Sales, Time Warner

-    Greg Bildson: CTO, COO, Lime Wire LLC

3:00 p.m. – 4:20 p.m.    Community & Society

Moderator:      

-     Darcy Gerbarg: Executive Director, Marconi Foundation at Columbia University

                                    Presenters:

- John Carey: Prof. Fordham Business School: How Does P2P Interaction Affect Content?

- James Enck: European Telecom Analyst, Global Telecom Strategist, Daiwa Securities SMBC Europe Ltd.:  People Who Need People: Harnessing the P2P Base as a Target Market

-     Gali Einav: Columbia University: College Students: The Rationale for P2P Video File Sharing

4:20 p.m. –4:35 p.m.    Discussant & Discussion

4:35 p.m. –4:50p.m.    Coffee Break

4:50 p.m. – 5:50 p.m.   Law and Policy

Moderator & Discussant:

- Michael Botein, Prof. of law, Director of the Media Center, New York Law    

School

                                    Presenters:

- Ed Steinmueller: Prof., of Science and Technology Policy Research, Sussex University: Implications of P2P on Media and Telecom Policy

- Neil Netanel: Prof., University of California at Los Angeles School of Law: A Compulsory Licensing System for the File Sharing of Copyrighted Video?

- Viktor Mayer-Schonberger: Assoc. Prof. of Public Policy, Harvard University, Kennedy School of Government: Alternatives to P2P and to Video P2P Copying

5:50 – 6:00 p.m.           Discussant:

                              -    Lisa M. George: Department of Economics, Hunter College.

6:00 – 6:45 p.m.           Closing Reception

Remarks:

-     Zvi Galil: Dean, Fu Foundation School of Engineering and Applied Science, Columbia University.